Joel Spolsky has written an article on why you need the best programmers in order to succeed as a software company, and why substituting a good programmer with more mediocre programmers simply doesn't work:
You can't afford to be number two, or to have a "good enough" product. It has to be remarkably good, by which I mean, so good that people remark about it. The lagniappe that you get from the really, really, really talented software developers is your only hope for remarkableness.
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